toki

Reed Pages

Posted in Uncategorized by tokicollection on February 24, 2011




When Reed Pages first came out, I loved everything about it, the content, the photography, the oversized newsprint pages, and the simplicity. The magazine is organized from A-Z with each letter showcasing a designer, musician, artist, brand, product, travel destination, etc. It’s the kind of publication that makes you keep your fingers crossed that print won’t become obsolete. So, you can imagine my excitement when Jeff Staple asked me to be a part of the following issue. From Erykah Badu, Mister Cartoon, photography of R-16 from my friend Jay Lewis to Futura, the written words and visual candy are sure not to disappoint. It was an honor to be part of a great collective of individuals and brands.

To read the article, click here.

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Year of the Bunny…..

Posted in Uncategorized by tokicollection on February 24, 2011


For those of you that don’t know, “Toki” means rabbit in Korean. When I created my brand years ago, I knew I wanted it to carry a special meaning. I came up with probably over a dozen different names and none of them felt completely right. Once the word popped into my head, it all made sense. I happen to be born in the year of the rabbit, “Toki” was one of many childhood nicknames I had, and it was a true combination of my first and last name. It really couldn’t have been better. There was also another bunny in my life (in the form of a dog) that became an integral part of my business and that was Oliver. He was also born in the year of the rabbit. So, in many ways, what I ended up naming my brand, was very meant to be.

Rabbits are said to be sensitive, detail oriented, somewhat cautious, enjoys intellectual and scholarly activity, and has a knack for creativity. So, here’s to the year of the bunny! For more info on all the good things this year is projected to bring, go here.